Coldplay, Olivia Rodrigo and more offer affordable $30 tickets to combat rising prices
Coldplay, Olivia Rodrigo and more offer affordable $30 tickets to combat rising prices
Niti MajethiaThu, August 6, 2026 at 1:21 AM UTC
0
Artists such as Olivia Rodrigo and Charli XCX have launched a range of initiatives to help fans enjoy their shows without draining their wallets. -Credit:Getty
As ticket prices continue to climb, a growing number of major artists are offering fans more budget-friendly ways to attend their concerts.
Artists such as Olivia Rodrigo and Charli XCX have launched a range of initiatives to help fans enjoy their shows without draining their wallets. However, tickets are often unallocated at purchase, so fans don't know whether they can sit or stand until they arrive at the venue. Per The Wall Street Journal, the idea was spearheaded by The Rolling Stones, who launched a "Lucky Dip" program.
Coldplay eventually followed suit and introduced their own "Infinity Tickets" costing as little as $26. Soon enough, Olivia Rodrigo introduced a comparable scheme called "Silver Star" tickets. This comes as fans frantically ran for cover at Bad Bunny show after 'adverse' emergency.
• Olivia Rodrigo dragged online as she sparks romance rumors with new man with 'fake job'
• Lollapalooza fans slammed for 'diabolical' act of passing alleged pee bag through crowd
Jonathan Eshak, co-president of Mick Management, told The Wall Street Journal that “the trend right now is making sure that the audience feels heard as they become more vocal about how they’re getting access to tickets. You’re potentially forfeiting revenue, but you’re also trying to create a good experience for people who are more price-conscious.”
Jared Braverman, senior vice president of global touring at Live Nation, stated that Coldplay's scheme stemmed from the desire to "make their show more accessible and more affordable."
Advertisement
Coldplay introduced "Infinity Tickets" costing as little as $26 -Credit:Jim Dyson/Getty Images
The schemes apply only to a small number of tickets per show. "It’s not a ton in most cases, but it’s enough to make the program meaningful," he said.
On Reddit, music fans and frequent concertgoers debated the scheme's purpose, and many took opposing views. A user wrote, "Seems fair so long as it’s not an obstructed view or a ‘no view at all’ seat like at Bruno Mars." And someone else echoed, "People are complaining but 30 bucks for GA is sweet."
However, others raised concerns about scalpers. A Redditor expressed, "Now scalpers and bots have a guaranteed profit. The amount going to regular people will be minimum if there's no vetting of who is buying the tickets."
"They will also sell out in moments and be resold for $100 on seat geek," another user chimed in.
A Katy Perry fan has expressed wanting to sell her concert ticket to make ends meet -Credit:Getty Images
While concert ticket prices continue to spike, many fans have been rethinking their priorities. Earlier this year, a Katy Parry fan tweeted about considering selling her concert ticket to the singer's show to survive.
The fan took to X (formerly Twitter) on Tuesday, March 10, to vent their hopelessness on their current circumstances which includes financial trouble. Their tweet read, "I so badly don't wanna be here anymore. I'm not cut out for this world like I cannot afford to live at this rate and I'm so close to selling my Katy ticket."
Katy herself replied to the tweet, "But I am looking forward to seeing you!"
Her social media response triggered outrage among viewers, who felt the response was "out of touch" and inconsiderate. The fan, however, did replied back to Katy's tweet and then wrote with a hug and red heart emoji at the end, "I love you."
Source: “AOL Entertainment”
